2020秋季创意挑战 DKyoU design 即将开启！_昆山杜克大学

昆山杜克大学

Creative Challenge:DKyoU design

DKU InE 2020秋季创意挑战即将开启！这次，DKU将由你来设计。参与挑战，用你独特的方式，展现你眼中的DKU！入围作品将有机会获得校园展出及批量化生产！

DKU InE's Fall Creative Challenge is coming!This time, DKU is for you to design. Join the challengeto show DKU spiritand promote DKU within and beyond our community, in your own style!Selecteddesignswill have the opportunityto be displayed on campus and professionallyproduced!

扫描海报二维码报名参与。

Scan the QR Code in the poster tojoin the challenge.

昆山杜克大学

本期创意挑战主题为DKyoU design，由DKU创新创业和DKU中国招生录取办公室联合举办。在11月一个月的时间内，挑战者们需要以展现及宣传DKU为核心，设计出独具创意的作品。入围作品将在月底的创意挑战展中展览，并有机会获得丰厚奖品（详情见下文）。

The theme of the Fall 2020 Creative Challenge is DKyoU design.It is co-hosted by DKU Innovation & Entrepreneurship Initiative and the Office of China Enrollment Management.Within the month of November, participants are tasked with creating a design to show and promoteDKU. Selected work will be displayed in the Creative Challenge Exhibition at the end of November,andbe considered for the finalawards (see belowfor details).

你可选择以下五个主题之一提交作品：

You may choose one of the 5 tracks below to submit your work:

Souvenir Design: Clothing, toys, stationaries, etc.
Graphic Design: Posters, infographics, photography, postcards,etc.
Video Design: Short videos, MV, stop motion, documentaries, films, etc.
Event/Service Design: Integrating multiple design elements into an event or service.
Avant-Garde: Things that do not fall into any of the above tracks – unexplored, groundbreaking, unique.

挑战者（团队）不需要有任何艺术和设计的背景或经验。我们邀请了设计领域的专业讲师进行5个设计主题工作坊，帮助你快速掌握设计的基本概念和流程。此外，DKU数字媒体专业的教授也会为项目团队提供一对一指导。挑战者可在短短一个月内，深入体会到设计从雏形、成稿、再到成品的全过程。同时，我们欢迎挑战者提交及改进之前的作品，只要作品主题符合活动要求。

Participants (teams)are not required or assumed to have any background or experience in art and design.We will offer 5 workshopsto equip you with basic conceptual and procedural knowledge. Besides, M&A professors will provide 1on1 advisory session for project teams. Participants are also free to bring their previous work to participate in the event, as long as it's consistent with the theme of the challenge.

创意挑战展将于11月30日开始。届时将同时展出春季In the Midst of COVID-19 Crisis和秋季DKyoU design的入围作品。在第一天的开幕仪式中，我们将现场票选出以下三个奖项，并颁发惊喜大奖：

The Creative Challenge Exhibition will start on 11/30, and will display selected work from In the Midst of COVID-19 Crisis and DKyoU design. The 3 awards below will be voted and granted in the opening ceremony:

Most Popular: 1 first prize, 2 second prizes, and 3 third prizes based on popular vote.
Judges' Choice: 3 prizes based on the votes of invited judges (school leadership, professors, and theOffice of China Enrollment Management).
Best Design: 3 prizes based on the votes of workshop instructors.

昆山杜克大学

Design Month Agenda

设计月活动安排

昆山杜克大学

Saturday, Nov. 7

Workshop Day

IB2028 & 2025, or Zoom

Friday, Nov. 13

Advisory Session

1 - 4 pm (15min per team)

IB 2049, orZoom(for overseas teams only)

Saturday, Nov. 16

Preliminary Design Due

11:59 pm

Monday, Nov. 18

Shortlist Announcement

Thursday, Nov. 26

Final Design Due

11:59 pm

Monday, Nov. 30

Exhibition Opening Ceremony& Award Announcement

5 - 7 pm

昆山杜克大学

Workshop Day Agenda

工作坊日程安排 (on 11/7)

10:15 am - 12 pm

Workshop 1:Design 101

@IB 2028

将以互动的形式深入浅出地讲解品牌创建（Branding）和设计视觉识别（Visual Identity），学生将在讲师的引导下以DKU为主题设计视觉印象板（Visual Mood Board）。

Understand the basics of design, branding & visual identity. You will be able to create your own visual mood board about DKU by the end of the workshop.

1 pm - 3 pm

W2: Souvenir Design

@IB 2028

延续上午品牌设计工作坊的视觉产出，学生将围绕纪念品设计为主题进行思考并现场制作部分纪念品，例如Hoodie、帆布包、旗子等。

Through brainstorming and interactions, you will have the chance to make prototypes of various souvenirs such as hoodie, canvas bag, and flags.

1 pm - 3 pm

W3: Graphic Design

@IB 2025

将根据DKU branding VI规范，以互动的形式完成视觉设计的应用及延展。我们将为学生准备好Mock-up Kit，并现场完成部分印刷设计。

Mock-up Kits will be provided for you to DIY your work. By the end of the workshop, you will have already completed part of your graphic design.

3:30 pm - 5 pm

W4: Video Design

@IB 2028

将以I am here! DKU为主题，以专业的角度讲解如何概念呈现每一个视频，以小组的形式完成每一个小短片，最终我们将串联在一起形成一个创意性的完整的片子。学生不仅可以学到视频设计的理念，同时将获得很大的成就感。

Learn about the basics of videomaking and how to integrate various concepts into short videos through team work.

3:30 pm - 5 pm

W5: Event/Service Design

@IB 2025

将通过活动简单讲解服务设计概念及趋势，我们将使用一套user scenes的设计故事版呈现的tool kits，带领学生们完成一个小活动的策划流程。

Learn about the trends and framework of event and service design, and go through the whole process of service design using an example event.

The workshops will be instructed byWellDesign,adesign education center

established bysenior expertswith internationalbackgrounds in design.

昆山杜克大学

How toparticipate

如何参与

Step 1:

扫描下方二维码或点击“阅读原文”报名，每个团队只需报名一次。如有意愿参加工作坊（强力推荐！），请在表中注明。如需接受M&A教授的一对一指导，请点击链接预约：https://网址未加载/sg502/advisory

Scan the QR Code below or click "Read More" to register (once per team). If you are interested inattending the workshops (highly recommended!), please indicate so in the form. Toreceive 1-on-1 advising from our M&A professors, make your appointment at:

https://网址未加载/sg502/advisory

昆山杜克大学